Keep things as simple as possible and concentrate on what’s important. It is easy to get bogged down in details so should take Tarifa’s advice to heart. Mentorship can play an important role in an entrepreneur’s life, offering guidance as he or she builds a business and makes critical decisions. The lesson she delivers is that simple things in life are often the most extraordinary. She was to interpret his dream for a tenth of the treasure but is unable to do so. The first character Santiago meets, before starting his journey, is the old fortune teller Tarifa. He is a mentor and guide who keeps Santiago pointed in the direction of reaching for his destiny. He is not given a name, and readers never learn his age or where he came from. The alchemist is Santiago’s guide, but he is never fully described in the book. Like Santiago, each person and event must be met with courage and determination to find the “treasure.” It takes courage to find greatness and success, says the author in the book Return on Courage: A Business Playbook for Courageous Change, clearly in agreement with Coelho’s advice.Ĭlick here to learn how to get your book reviewed! Challenges include people and events that could discourage the entrepreneur from pursuing goals and lead to eventual failure. Once started, there will be many challenges to overcome to stay on the path of success. ![]() For some entrepreneurs, overcoming fear to start a new business journey is the hardest step. Though this is not a book about entrepreneurship, per se, it certainly could be considered a motivational guide for anyone interested in pursuing business goals. Each person he encounters helps Santiago better understand himself. They include the alchemist an old fortune teller Melchizedek, King of Salem a crystal merchant an Englishman and Fatima. Each interaction with a character offers a life lesson. ![]() Santiago became a shepherd so he could journey to pursue a dream about treasure, during which he meets a variety of characters. Santiago wants to see the world because he has a thirst for knowledge and believes the most important thing he must do is fulfill his destiny. This is a fable that tells of the journey of the young shepherd Santiago who is seeking treasure. This book offers new perspective from a shepherd's challenges and learning overcome all obstacles that stand in the way is the key. The story of building your life and story transcends the ages.
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